The Cleveland-based Lake Erie Marine Trades Association has announced the appointment of Michelle L. Burke as president of the 100-plus member organization, replacing Bryan Ralston who resigned in October.
Burke joins LEMTA following 15 years at Case Western Reserve University. There she served as Director of International Education Programs as well as directing the Marketing and Recruiting for the Office of Graduate Education in the School of Medicine. During her tenure, she initiated the development of multiple short-term study abroad program throughout Europe and South America. These were CWRU’s first such programs.
Burke is also the co-founder of Lyman Life, a company based on an America legacy boat brand established in 1875. Lyman Boats were Ohio-built wooden lapstrake craft designed with a very sharp entry and flared bow to specifically to handle Lake Erie’s infamous short-steep chop. After acquiring her first Lyman, Burke and her husband gained the licensing rights to the Lyman mark and established a lifestyle brand for the boating community. Lyman Life is a lifestyle brand that embodies the roots of boating at its best. Lyman Life simply is the boating life: Life by the water with family and friends; a life rooted in family, quality and tradition. In only two years, Burke grew Lyman Life into a phenomenal collection of branded clothing and merchandise on the internet and in local upscale retail stores.
In her new position, Burke will head up the association’s five boat shows as well as providing oversight to the LEMTA Educational Trust and the lobbying initiatives of the Boat Ohio Foundation dba Boating Associations of Ohio.
She is a graduate of Boston College and holds a Masters degree from Case Western Reserve University in Cleveland, Ohio.
LEMTA produces the following boat shows: Progressive Cleveland Boat Show; Progressive Akron Boat & Water Sports Show; Progressive Catawba Island In-Water Boat Show; the Progressive North American In-Water Show at Cedar Point; and the Progressive North Coast Harbor Boat Show.